Ridhima Gupta profile picture

Hi there!

I am Ridhima Gupta, an architect turned User Experience Designer with 3+ years of design experience with industry leaders and startups. I love problem solving and making the world a better place, one pixel at a time.

Mayo Clinic Project

Mayo Clinic: Decision Aid

App Design | User Research


Particle in a Box

Vizualization | Game Design

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Redesign | Product Strategy | Visual Design

Delta Tciket Re-design

Delta Ticket Redesign

Visual Design | Product Design


Product stategy | User Research

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Ask Me

Redesign | Product Strategy


Professional Experience

Bloomberg LP / Interaction Design Intern

June 2015 – Aug 2015 / New York City, USA

Conducted user research on current practices of quantitative research in Bloomberg UX team, using semi-structured interviews with 12 participants. Formulated design strategy for an analytics tool based on user research findings to be used by user experience, product and sales divisions. The designs are used as a basis for the design of a flagship internal Bloomberg product.

Georgia Institute of Technology / Graduate Research Assistant

Aug 2014 – Present / Atlanta, USA

Managing a cross-disciplinary team of designers, engineers and developers in the Design and Social Interaction Studio, to design and implement a learning aid for quantum mechanics. Handled branding collaterals for web/print media for six departments under Ivan Allen College of Liberal Arts.

Design for Use / User Experience Intern

Jan 2014 – July 2014 / New Delhi, India

Mapped user journeys, conducted user research and conceptualized design strategy for UX redesign of two of India’s largest consumer facing products.

Formworks Architecture / Intern

May 2012 – July 2012 / Perth, Australia

Worked on adaptive reuse project of an office building, using BIM and Revit Architecture. Worked towards accessible design and minimizing project costs. Also prepared architecture drawings for two public schools for the Australian aboriginal population.


May 2011 – Present / Roorkee, India

Managed a wide variety of cross-media projects involving branding, UI design, front-end development for startups.


Georgia Institute of Technology

Aug 2014 – May 2016 / Atlanta, USA

MS - Human Computer Interaction

IIT Roorkee

Aug 2007 – May 2012 / Roorkee, India

Bachelor of Architecture


MS-HCI Council Leader

Heading MS-HCI graduate council (May 2015 - present)

Grace Hopper Scholar

Scholarship by Anita Borg Institute (2015)

GLS 11

Presented research paper at GLS 11 at University of Wisconsin, Maddison (2015)

Creative Design Award

Shalini and Shamsher Prakash award for creative design (2014)

Design Manager

Cognizance, India’s second largest college technical festival (2013)